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Monday, August 13, 2012

Apple maintains top mobile PC market share


A latest report released Wednesday showed that Apple continued to dominate the mobile PC market in the first quarter of 2012, with the number of its shipments almost doubling the nearest competitor.
Apple shipped nearly 17.2 million mobile PCs — tablets and laptops — in the first quarter of 2012, capturing 22.5% of the market, nearly twice the share of its nearest competitor Hewlett-Packard, according to the Quarterly Mobile PC Shipment and Forecast Report by research firm NPD DisplaySearch.
The strong demand for the iPad fueled Apple's mobile PC growth. The other brands in the top five, HP, Acer, Lenovo and Dell, relied on notebook PC shipments to establish their positions.
In the tablet market, Apple continued its dominance with a 62.8% share in the first quarter, with Samsung taking second place with a market share of 7.5%.
In the notebook and mini-notebook market, HP maintained the top ranking with a market share of 16.2%. Acer took the No. 2 position with 11.9%.
Total mobile PC shipments in the first quarter of 2012 were 76. 2 million units, an increase of 30% year-on-year, but a seasonal drop of 15% compared to the fourth quarter of 2011.
Global tablet PC shipments grew by 124% compared to the same period of last year, while notebooks and mini-notebooks grew only 12%.
From a regional perspective, the Chinese market stood out with quarter-over-quarter shipment growth in the first quarter of 2012, the report noted.
"The China region had sequential quarter shipment growth, achieving 13% for mobile PCs overall, 12% for notebook and mini-note PCs, and 16% for tablet PCs," said Richard Shim, NPD DisplaySearch senior analyst. "This is noteworthy given the sequential declines in all other regions as well as the declines in other product categories including TVs and monitors."
After the first iPad was introduced in 2010, the impact of mobile computing on the PC industry has been much clearer, along with the declining desktop demands.
In a presentation given in March, Apple CEO Tim Cook called iPad "the poster child of the post PC world," saying that Apple sold more iPads in the fourth quarter of 2011 than any PC makers sold of their PCs.

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